building in private

Trust, on autopilot.

Meet Bob — the quiet guardian of actions

TrustBob is a new trust layer for agentic commerce — the kind that makes expensive actions predictable, auditable, and boring (in the best way).

Sometimes the whole future begins with one tiny endpoint: /.well-known/

Status: in private alpha. No sign-ups. No inbox. No promises.
If you found this page, you’re early. Consider it a small wink.

Trust you can explain

Not vibes. Not “AI said so.” A crisp chain of who/what/when that survives audits and disputes.

Built for messy reality

Old systems. Human approvals. Edge cases. The stuff that breaks demos—TrustBob expects it.

Serious, with a pulse

It’s okay to smile. It’s not okay to ship uncertainty into procurement.

Why now?

Software is starting to take actions +

When a system can “click buy,” trust stops being a policy document and becomes infrastructure.

Enterprise buying runs on invisible rules +

Approvals, constraints, exceptions, edge cases. The rules exist—just not in a form machines can respect.

When it goes wrong, people ask “who authorized this?” +

TrustBob is obsessed with that moment. The answer should be clear, defensible, and boring.

A note from Bob

“Trust is a delivery mechanism.” +

If trust can’t survive handoffs, integrations, and bad Tuesdays, it isn’t trust — it’s marketing.

“Make it legible. Then make it automatic.” +

We’re building the layer that turns ambiguity into a clean contract — without killing flexibility.

“If you’re reading this, you’re early.” +

There’s no call to action yet. That’s intentional. The right thing will appear here when it’s ready.

FAQ

Who is Bob? +

Bob is the calm part of the system. The part that asks annoying questions before money moves.

Is TrustBob a product, a company, or a protocol? +

Yes. Also: a layer. You’ll know when you need it — usually right after the first “wait, what happened?” incident.

Can I try it? +

Not yet. We’re building quietly. When we’re ready, this page will change.